Why We Invested in Smarter Sorting
G2 Venture Partners invests in companies applying emerging technologies to traditional industries, making them more efficient and sustainable. The proper handling of physical consumer products according to regulations is a process that often still relies on pen, paper and siloed knowledge. Regulations are often ignored, resulting in large fines for retailers and suppliers, as well as a negative environmental impact. This is why we are thrilled to announce our investment in Smarter Sorting.
Smarter Sorting is the first company to use data science to give retailers and brands instant and accurate answers on how to better make, market and move consumer products. Decisions come from its Product Intelligence Platform and the world’s most complete set of physical attributes, chemical composition and classification rules — with over 456 billion data points — on millions of regulated consumer products. By instantly mapping product data to regulatory and handling data, the platform helps customers reduce their environmental impact, remain compliant, and avoid fines. Smarter Sorting is the only company creating intelligent datasets that connect the chemical and physical properties of products with growing local, state and federal regulations for improved sustainability.
We believe Smarter Sorting has hit an inflection point, as consumers, governments, and investors increasingly demand accountability and transparency in product ingredients. The critical information held in Smarter Sorting’s platform will be applied to new use cases, including product ingredient design decisions for suppliers. In the future, consumers could potentially use Smarter Sorting’s platform to determine which sunscreen products are oxybenzone free, for example, among other use cases. Smarter Sorting will hold the single source of truth on the physical composition of physical goods, leading to improved retailer and supplier sustainability, reduced transportation costs and emissions, increased donations, and a reduced environmental impact.
We are proud to partner with the talented team at Smarter Sorting, and congratulate Jacqueline Claudia on her promotion to CEO. We look forward to watching Jacqueline and her 50% female executive leadership team take Smarter Sorting to the next level!
They are hiring! Check out positions in Boulder, Austin and Santa Monica here.
Press Release here.
